The hottest item this past Christmas for gamers was undoubtedly the NES Classic Mini, yet very few people actually managed to get their hands on one. Nintendo massively underestimated just how high the demand would be for a plug and play device that would allow gamers to revisit, or even experience for the first time, classics of the NES era like Super Mario Bros. and the original Legend of Zelda.

In an interview with TechCrunch, Nintendo’s head of sales and marketing Doug Bowser shared how the big N had never seen the NES Mini as anything more than a limited run, holiday product. “The NES Classic was originally intended to be a holiday item and obviously there was high demand. So we doubled down and continued to produce it as we went into the next quarter. But we decided we wanted to focus on other areas. So we’re not producing any more at this point. But we’ve learned a lot.” Presumably they’ve learned that there is a real appetite for access to that classic library of Nintendo games *cough* Switch Virtual Console please *cough*.

Elsewhere in the interview, Bowser detailed how Nintendo are looking to expand people’s exposure to their brand, through their dedicated gaming platforms, as well as tie-ins and marketing opportunities like we’ve seen with Uniqlo, Vans, and soon, Universal Studios. “We’ve got a strategy where we want to increase the number and frequency of touch points with Nintendo properties with consumers.”

If I was salty I could say that a good way to keep people exposed to the Nintendo brand is making sure there’s enough product so that those of us who want to get our hands on say, a plug and play nostalgia-fest device, could actually do so. But it’s fine. I won’t. I’m over it. *sobs*

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