The Nintendo Switch has had a successful sales period since the release of the new console. However it still has some way to go to reach the incredible sales figures of the Wii. In Nintendo’s financial results briefing for the fiscal year ending March 2017, they commented that they’re aiming to mirror the Wii’s success with their newest console.
“The truth is we want to raise the installed base of Nintendo Switch up to the same level as Wii”
Nintendo stated that their strong sales figures for the release of the Switch were important because it’s “fundamental to creating a strong business in a number of different ways.” They explained that these sales figures “will give publishers and the rest of our business partners a sense that the future of the Nintendo Switch is more promising.” This is key for the company to achieve, especially after the Wii U’s lackluster sales. Nintendo of America president Reggie Fils-Aime has already stated that third party support is important for the Switch’s success. Recent rumours that Ubisoft is interested in developing for the Switch, and that Square Enix may port some of their bigger titles, certainly points to a promising future of third party support.
The report also revealed Nintendo’s ambition for the Switch and their hopes for positive sales. They feel “it’s important for consumers to feel that a sales momentum is going to grow”, and note that they are releasing a “continuous string of major software titles from now on.” Certain retailers have stated that the success of the Switch is mainly down to Breath of the Wild hype, and with huge games such as Super Mario Odyssey on the way it could be an ongoing trend for the system.
Reaching the Wii’s historic sales may be tough, but Nintendo appears confident in their ability to achieve similar success with the Switch. Do you think they have a shot at bottling lightning twice?