Nintendo has published the Q&A from its recent investor meeting, and while many of the questions focused on the company’s plans to expand into China, there was an interesting tidbit regarding Nintendo Switch Online.
In response to a question about the growth in membership numbers of Nintendo’s online offering, President Furukawa highlighted the recent offering of Tetris 99 as both a driver for new adopters and an incentive for current subscribers to continue their membership.
“There are also new members who joined after Tetris 99 was released in February as an exclusive game for Nintendo Switch Online members, and others who have remained members because of Tetris 99,” Furukawa said. “To expand Nintendo Switch Online even further, we need to continue offering elements like this, that highlight the distinct value of Nintendo Switch Online.”
Elsewhere, Furukawa also addressed Nintendo’s success in terms of digital offerings, and again referenced the Switch Online service as a key driver going forward:
“Starting with Nintendo Switch Online, digital business is very closely associated with Nintendo Accounts. Furthering the business which leverages Nintendo Accounts is a key part of expanding our digital business, and we intend to implement a variety of initiatives in this area.”
Clearly, the battle royale offering has been a big success for Nintendo — not least because the game is ridiculously addictive — so it’s hardly surprising that they may well be looking at other offerings to entice new and lapsed players to sign up.