Nintendo is going to heavily back A Link Between Worlds this holiday season, launching an extensive Christmas marketing campaign in the UK according to MCV. The campaign will run from the game’s launch on November 22 all the way through December 25. Furthermore, Nintendo of Europe is booking advertising around social media and specialist websites to promote the game. Hit the jump for all the details.
UK product manager Roger Langford stressed the importance of The Legend of Zelda series for Nintendo, and went on to highlight the success of Ocarina of Time 3D when it was released:
“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively […] We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS.”
He went on to describe the major marketing campaign behind A Link Between Worlds, both before and after the release of the game:
“To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch.”
Finally, Langford spoke about marketing the game to the younger audience:
“We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.”
Nintendo is giving a strong marketing push for A Link Between Worlds as its launch date approaches, and Nintendo shows no sign of slowing down once the game is released. There is no doubt that Nintendo will be advertising the game heavily outside of the UK as well, and it will be interesting to see how Nintendo’s marketing will help in pushing and sustaining the sales of A Link Between Worlds.