E3 2019 may be behind us, but there is never a shortage of information to dissect post-conference. In a recently published interview with VentureBeat, Nintendo Sr. Director of Corporate Communications Charlie Scibetta discussed the Direct presentation, Treehouse Live, and why the company still goes all-out for E3 and other events.

“We think that the introduction of fans and consumers to E3 has brought a jolt of electricity to us that’s welcome,” Scibetta told VentureBeat. “It’s nice to see the reactions and the joy on their faces as they get to experience the titles first-hand.”

Scibetta went on to say that creating an entire scene based around a game can highlight its ambiance, allowing players to “feel the game elements” beyond the screen. He also discussed why “Nintendo believes in E3,” and how designing the booth in a theme-park-like manner heightens the immersion for fans and show attendees.

Nintendo’s prominent titles available to play this year were Pokémon Sword and Pokémon Shield, in which prospective trainers could enter a large-as-life battle coliseum as they try the game; and Luigi’s Mansion 3, which guided players through a dark and spooky hotel lobby based on Luigi’s latest adventure. The Link’s Awakening remake also had its place on Nintendo’s show floor, featuring custom-made dioramas backed by jaunty music from the game that filtered overhead.

For those unable to attend E3, Nintendo maintains a strong presence at other trade shows, including San Diego Comic-Con and PAX, and occasionally hosts other events at Best Buy or its own mobile tours. With other big gaming companies pulling out of direct-to-consumer marketing opportunities like E3, it will be interesting to see how Nintendo continues to push its own strategies moving forward.