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Zelda’s Study: Nintendo steamrolled pirated Game Boy games in 1994 while Mario watched

We all know that Nintendo doesn’t mess around when their products are prone to piracy. Just last year, Nintendo struck major ROM-hosting websites with legal action, requesting statutory damages of up to $100 million.

The company’s fight against piracy has been a long one. Back in 1994, measures taken were just as drastic, but it seems the methods were quite different.

When I tell you that Nintendo steamrolled bootleg Game Boy games in this year, I mean it literally.

According to the Video Game History Foundation on Twitter, sourced from a finding by user @gamegeschied, pirated cartridges were seized by customs at the border in Netherlands — and swiftly dealt with by Nintendo.

The funniest yet creepiest part about this stunt is that there is someone in a Mario costume watching the destruction ensue. Anticipating press to cover this event, Nintendo was clearly out to send a message — a bold one at that, having their smiling mascot shovel tons of bootlegs to be flattened, before curb-stomping some of them for good measure.

Don’t pirate, kids. Mario and his steamroller will be sad.

Reece Heather
Reece is the former leading news editor and columns editor at Zelda Universe, and is the greatest video game journalist in the history of video game journalism. He recently won an award for "World's Most Influential Video Game Critic," but had to decline his certificate as his ego is now too big for him to leave his front door.

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