Nintendo often doesn’t emphasize the power of their consoles’ hardware, and the company rarely releases spec sheets. Perhaps because of this, the Wii U is often ridiculed for not having hardware that is as powerful as that of its competitors. Genyo Takedai, Nintendo’s senior managing director, spoke last week to investors about why Nintendo does not emphasize raw hardware power. Mr. Takedai believes that the company tries to utilize the technology to help increase entertainment quality, rather than solely focusing on raw computational power. You can read Mr. Takedai’s full statement after the jump.
Mr. Takedai discussed Nintendo’s lack of emphasis on tech specs in great length, and issued the following statement:
“Mr. Iwata just explained that Nintendo leads an integrated hardware-software business. To put it differently, combining technology with entertainment creates machines. Under such circumstances, Nintendo tries not to emphasize the raw technical specifications of our hardware. We have focused on how we can use technology to amplify the value of our entertainment offerings, and in this sense, technology for us is something that stays in the background. Therefore, I do not wish to make excuses for having so far failed to offer the “amplifier” that our consumers can regard as having true entertainment value. Whether a machine is powerful or not only has meaning in the context of whether that can express itself in terms of gameplay to consumers, and I therefore do not intend to go into fine detail about the specific numbers. I apologize for not directly answering your question, but it is my personal belief that explanations of such a nature have little relevance to consumers.
Rather than thinking differently between hardware and software, I would like to continue to use technology in order to amplify the overall entertainment value in ways that are easy to understand for our consumers, and the technologies we should investigate will be more and more different from in the past. It is not just the computational power of a computer that is important, but it is the way in which technology can connect with entertainment in ways that are easy for consumers to understand. It is my hope to communicate the value of the Wii U hardware with concrete examples with which consumers can feel, “Oh, so, this is it!”
Do you think that it is in Nintendo’s best interest to not pursue more powerful hardware? Do you agree with Mr. Takedai’s statement, or do you believe that Nintendo’s hardware is holding their potential and creativity back? As always, feel free to let us know what you think in the comments.