This holiday season is jam packed with competition, especially with the imminent release of the XBOX One and Playstation 4. Some people are speculating that the Wii U will be left in the dust during this “war of the game consoles.” Iwata, worldwide company president, isn’t worried. He says the Wii U has a completely different target audience, and he feels that the launch of new consoles energizes the video game industry as a whole. While the PS4 and XBOX One are looking to appeal to core gamers, Nintendo is hoping to cater to casual gamers and families at this time. Nintendo has several new Wii U titles lined up for the holidays, including Wii Party U, Wii Sports Club, Wii Fit U, and Mario & Sonic at the Sochi 2014 Olympic Games. They’ve also had a huge success with sales after The Wind Waker HD was released. Iwata closes his statement by saying that he believes Nintendo stands out in the game industry for its individuality and unique value. His full comments are after the jump.
Here is what he had to say:
“We have an offering of software for the end of this calendar year that encourages family fun at home. Nintendo is preparing a number of Wii U games for next year that greatly appeal to highly skilled users, but at the end of this calendar year, we have quite a few offerings that can be played by the whole family, dad and the kids, or grandparents and the kids. Other companies will launch new consoles (in the overseas markets at the end of this year), but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a “war of the game consoles” played out in media articles, we wonder if the target user will actually be the same. The games available at the end of this calendar year, “Super Mario 3D World,” “Wii Party U,” “Mario & Sonic at the Sochi 2014 Olympic Winter Games,” “Wii Sports Club” and “Wii Fit U,” all lean more toward family use, and we are targeting those who bought Wii and would be interested in the Wii U offerings. That is slightly different than what other companies are aiming for. Thus, in the sense that we attract consumers interested in this category of video games, I think the launch of other video game systems is also good for us because they energize the video game industry as a whole. Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo, no matter how Nintendo does domestically, I do not necessarily see it that way. This year, what Nintendo is promoting is, conversely, to stand out in the game industry for individuality. I believe we have become a unique value.”
How do you feel about Nintendo saying their focus right now is on casual gamers? Do you wish this focus would change to match the competition?
Via: Nintendo Everything