In a recent interview with The TelegraphZelda creator Shigeru Miyamoto spoke about the decision to bring Mario to smartphones in the form of the recently unveiled Super Mario Run.

Much of this decision appears to center around expanding the exposure of gamers — casual or otherwise — to Nintendo’s franchises. Miyamoto remarked that “there was a time when Nintendo’s platforms were the most popular in the world and now we see smartphones are the most popular device in the world. So we’ll keep looking for opportunities in smartphones and when we see them we’ll design something specifically for that hardware.”

Nintendo clearly sees smartphones as a way of re-engaging with the casual audience that they helped to create with the Wii, and, as much fun as Miitomo was for a time, Super Mario Run is the first real attempt to do so. We also have the upcoming Animal Crossing and Fire Emblem smartphone games to look forward to, and if they all do well you can guarantee Nintendo will look to expand other franchises across the smartphone platform.

We’re awash with ideas about what form a mobile Zelda game could take. Pot Ninja? Angry Cuccos? Skulltula Go? Perhaps we’d better leave it to the professionals.

  • Luciano Gertrudes

    I hate the idea of a Zelda game on a Smartphone ??

  • No…..just….*sigh*

    They grabbed a bunch of people with the Wii…with “Wii Sports”, those casuals didn’t buy any if the main series Games, they bought it for digital bowling and then they got bored with it and never touched it again. All the sales for Games like Brawl, Animal Crossing, Mario Kart..they all sold to the long standing Fans not the fair weather fans.

    However Nintendo eithers fails to realize this, ir fails to accept this as they keep trying to get these people back instead of focusing on the people who actually buy their products(ya’know, the people who actually matter). The 3DS Family of systems have sold almosr 100 Million…WE are the reason that Nintendo isn’t bankrupt right now but Nintendo doesn’t see that as they are so focused on getting these casuals back.

    I really hate to explain it this way but I can’t think of a better way to put it honestly

    Nintendo is the Girl of your dreams, the girl who you have been friends with since childhood, who spends time with you but never appreciates you because she’s obsessed with the guy who doesn’t acknowledge her(I.E.the casuals).

    Back to my point about how casuals didn’t buy the Games. Nintendo’s properties aren’t what appeal to these casuals yet they are spending more time making main series Games on smart phones instead of for the platforms that they actually sell on..

    Theres more I want to say but honestly I’m just too baffled at there actions to continue…just…why

    • Ian Alan Rabone

      Hate to say your right but you are, there has been a loud and clear voice from fans about what we would like game wise like metroid prime 4 or a 2d one, and from a console, the wii u was a great idea but was too under powered, i dont mind nintendo adding features and gimmicks but not when there’s a big trade off in power like with the wii u.

      But then again look at the 3rd party games including launch titles like cod ect and tell me that the wii u wasn’t sabotaged by 3rd parties especially activision on day one