Nintendo has been really stern with regards to YouTube videos that contain content from their games. The company has been issuing copyright claims to many content creators within the past year, and any gamers and members of the YouTube community were not pleased with Nintendo’s actions. There’s good news now, however. It seems that Nintendo has been listening to the community’s concerns — in a series of recent tweets, the company has announced plans to start a YouTube affiliate program. This means that content producers can receive permission from Nintendo to use footage from their games, and the content creator will receive ad revenue distributed from both Nintendo and Google. Nintendo is also already in the process of tagging videos that contains Nintendo content to display advertisements.
Nintendo followed up the Tweets with the following PR statement:
“Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances. Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo. In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future.”
It will be interesting to see what further details and plans Nintendo will have in store for their affiliate program. In the meantime, it’s good to hear that Nintendo is listening to the community, and making the appropriate changes to their business model and practices.