Users of the 3DS and future Nintendo TVii supporting consoles will be privy to some fun insider information regarding game releases and information. Reggie Fils-Aime spills the beans on mobile advertising for Nintendo in an interview with CNET. Hit the jump to learn more!
The main question Reggie, Nintendo’s president, asked himself about mobile advertising is:
“How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”
In answer, it would seem that Nintendo TVii provides just the thing. It is internal, exclusive to Nintendo hardware and caters to people who are already customers. While some fans have said that putting Nintendo classics in app format for phones and tablets would be a big money-maker, Nintendo has disagreed, instead adopting the philosophy that they are successful because of their content, and if they start pandering it out to third parties they will lose their edge.
Reggie solidifies that decision with this comment:
“When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model.”
By adding teasers and sneak peeks at future games to a Nintendo channel such as Nintendo TVii, the company is giving their customers an opportunity to get the jump on new releases, trailers and any number of other media goodies having to do with upcoming events or games. This is especially helpful if they want to dispel or confirm rumors, open pre-order specials or hidden rewards. I see this particular usage of Nintendo TVii to be a potential hardcore driver for core sales, just like gaining coins to purchase exclusive merchandise online when you buy certain Nintendo products is a driver.
For any of you who may be interested in the full quote, here it is:
“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment? That’s why we’re so focused on having content exclusive to our platform. When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model. In the end, the consumer wants to be entertained. They want to play great software, and we feel very good about the plethora of software behind our platforms.”
“It’s going to be a viable, ongoing piece of our platform (Nintendo TVii). Our proposition is on the backs of games. That’s how we see driving the business going forward.”
You can also view the CNET interview account using the source link below.
How do you feel about getting insider information about upcoming Nintendo games? Are you going to download Nintendo TVii, and if so, what will your primary use of it be? Let us know in the comments!