The late Satoru Iwata left a large impression on the gaming community, not as only a business man and CEO of Nintendo, but as a fan and player of video games. During July of 2013, nearly two years before Iwata’s passing, an interview was conducted between the CEO and a reporter from Toyo Keizai Online where Iwata described intimately that although he created these games as his job, he felt a deeper connection with them as the creator.

You may be asking, why is this relevant in today’s world? Well, that’s because this interview just surfaced on the Internet, showing how connected Iwata was with the games he produced.

The large question that invoked such an emotional response from Iwata was when the reporter asked what was Iwata’s favorite game. While assembling a response, Iwata expressed that he has a special attachment to the games due to being part of their development as either a programmer or producer. Using examples of Kirby Super Star, Earthbound, and Super Smash Bros., Iwata was unable to answer the question directly; “So it’s pretty hard to name only one”.

“So it’s pretty hard to name only one”


Expanding further on his response to the reporter, Iwata described that he feels that the games he produced are like children of his: “I look at all these games that I produced at very close range, as if they were my children, so to say. The proximity of my perception therefore differs from other people. These emotions clearly separate my way of perceiving them from any other person who can get fascinated in these games strictly as one of many ordinary players.”

“I look at all these games that I produced at very close range, as if they were my children, so to say.”

Having such a personal connection to the games that he created, Satoru Iwata truly upheld the words he once spoke: “My business card says I am the president, but I am still a game developer in my head and a gamer at heart.” While the gaming community is slowly coping over the loss of such an innovator and passionate video game player, Satoru Iwata will remain a figure that all CEOs of video game companies should aspire to.