In North America, the summer months of June, July, and August are dry in more ways than one. Not only is the sky reluctant to drop rain, but Nintendo is reluctant to drop games. So what’s with this summer drought that has persisted for years?
“We do the bulk of our business in the holiday season, probably about 60% in October, November, and December,” explained Charlie Scibetta, Nintendo’s Senior Director of Corporate Communications, in an interview with Nintendo World Report. He went on to add, “You want to launch games when people are in the mood to buy.”
“You want to launch games when people are in the mood to buy.”
As a general trend, the video game industry suffers a slowdown in releases during the summer when there are few “shopping” holidays outside of graduations and birthdays. But with Nintendo, the slowdown seems to hit hardest. With the company struggling to maintain third-party support for the Wii U, it must rely on first-party games more. Thus it makes more sense for them to release the games fresh during the busiest shopping time of the year–namely September through December.
Fortunately, there are a few games in store for the second half of this year, as well as early 2016. Starting in September with Super Mario Maker, plenty of unique opportunities await owners of both the Nintendo 3DS and the Wii U. They’ll give gamers plenty of reasons to swap out swimsuits and pool noodles for warm sweaters and warmer hot chocolate as they enjoy Nintendo’s charming games.